Kahalagahan ng Retorika ayon kay Saliva

Epektibo ka ba?

Isinulat ni John Christian Saliva

               Mula sa mga asignatura na aming nakadaupang-palad noong kami'y nasa kolehiyo, hindi mawawala ang pagtalakay tungkol sa epektibong pagpapahayag gamit ang aming artworks. Ang media kasi ay nangangahulugang pagpapahayag sa mga tao, na hindi maaring malimitahan sa bilang ng mga makakapakinig at sa bilang ng mga makakaintindi. Kaya dahil pwede na magkaroon ng pagkakataon na hindi mo na sila makausap isa-isa, dapat ang mga awtput namin ay maging isang epektibong paraan ng paglalahad ng mensahe. Ang multimedia arts ay kinapapalooban ng mga uri ng sinig na bubuo sa isang awtput na maaaring magamit bilang kasangkapan sa pagaaral, pampalipas oras, bilang isang gamit panganunsyo o isang propesyon na magiging paraan para kumita . Sa pagaaral ng ganitog uri ng midya, Kinakailangan na sa paggawa ng isang awtput ay maging epektibo ang pagpapadala ng mensahe na ninanais ng gumawa upang malaman ng mga artwork ang mensahe sa likod ng naturang art piece . Dito pumapasok ang kinalaman ng retorika sa propesyon na ito.

               Ito ang isa sa mga nakikita kong hamon para sa mga multimedia artists: Dahil nga siya ay tinatawag na multimedia, kinapapaloban ito ng ibat ibang uri ng media gaya ng tunog, mga litratong nagalaw (bidyo) at hindi nagalaw mga sulatin na may mga karakter na nauunawan ng mga tagapanood (text). Dapat, para magkaron ng epektibon pagpapahayag ng ideya, maging magkakakonekta ang mga ito, isa ang layunin kung bakit may ganito dito sa parteng ito n proyekto, bakit may ganyan. Dapat lahat ng bagay na nakapaloob sa proyekto ay may kanya-kanyang silbi.

                Sa paggawa rin ng mga proyekto, bilang kaming mga artists ay madalas na sumusunod sa utos o sa mga gusto ng mga kliyente, responsibilidad namin na maging maganda at epektibo ang mga bagay na gustong makuha ng mga kliyente namin. Syempre sino bang gustong makakuha ng pangit na awtput kung binayaran mo yung tao na gumawa nun, diba wala? Kasi ang retorika ay ginagamitan ng mga magaganda at kaakit akit na salita (basta't ito ay nakakatulong sa ikakaganda ng awtput). 

                Ito ang kaugnayan at kinalaman ng retorika sa aming pinagkakadalubsahaan.

Kahalagahan ng Retorika ayon kay Luna

Sining at Retorika

sa panulat ni Kinsey Joever C. Luna

          Marami at may iba't ibang klase ng sining. Ilan dito ay ang sining sa pag-awit, pagsayaw, pag-iiskulpto, pagguhit, pagpinta, pag-arte, pagsasalita, at pagtula. Mayroon ding sining sa pagiging isang Multimedia Artist. Lahat ng aspeto na ginagawa ng isang MMA ay maituturing na sining; mula sa pagkuha ng litrato (photography), paggawa ng mga disenyong grapiko (graphic design), pagpapagalaw ng mga larawan (animation) at paggawa ng mga vidyo.

            The art of winning the soul. Eto and depenisyon ni Plato sa retorika. Samantalang si Francis Bacon naman ay sinabi na ang tungkulin ng retorika ay maiaplay ang katwiran sa imahinasyon. 

             Sining at imahinasyon. Nabubuo ang isang maganda at makahulugang sining mula sa isang malawak na imahinasyon. Madalas ngang maiuugnay ang retorika sa mga sulatin, pahayag at mga salita, ngunit ang sining ay isang paraan upang ihayag ang mga damdamin at ideyang hindi mabigyang salita.

              Maituturing na malawak ang nasakupan ng isang multimedia artist, dahil lahat ng klase ng plataporma ay ating ginagamit. Kaya naman masasabi rin na malaki ang gampanin at responsibilidad natin sa ating komunidad. Dito pumapasok ang kahalagahan ng retorika sa mga multimedia artists. Maliban sa paggamit ng sining upang i-ihayag ang sarili, marapat na pagtuuunan rin ng pansin ang paggamit dito bilang paraan ng pikikipag-ugnay at komunikasyon sa iba. Ang paggawa ng mga animated na adbokasiya sa halip na mga mahahabang talumpati ay isang halimbawa na higit na mas epektibo para sa mga kabataan upang sila ay maging interisado sa pakikinig. Sinabi sa Art of Rhetorical Criticism na ang retorika ay isang istratehiya na paggamit ng komunikasyon upang makamit ang tiyak na layunin. Sa panahon ngayon hindi na lamang nalilimitahan sa mga salita at pagsulat ang pagpapahayag ng layunin dahil sa pamamagitan na rin ng media ay nagagawa nating magpahatid ng adhikain. Ilan pang halimbawa nito ay ang mga pelikula at dokumentaryo.

               Sa aking pananaw, kung hindi maaaplika ang retorika sa multimedia art ay wala itong saysay, dahil ito'y walang layunin, walang ideya at wala sa kahit anong paraan na maaaring maka-releyt ang tao.

               Kaya naman bilang tayo ay nasa henerasyon ng makabagong teknolohiya malaking tulong ang multimedia art upang higit na maging malawak at mas epektibo pa ang retorika. Ngunit ating itatak sa isip ang pagiging matalino sa paggamit nito.

             

Kahalagahan ng Retorika ayon kay Rodriguez

Bigay at Kuha

Isinulat ni Roniña Anna G. Rodriguez

          Kung may gusto kang iparating, iparating mo ng tama at epektibo at bonus kung may paraan ka na mapapakinig mo ang tao sa iyong sasabihin. Dito pumapasok ang pagiging marunong sa sining ng Multimedia.

           May mga nagsasabi na walang kwenta o walang kahahantungan ang buhay mo sa sining na ito at ang sabi-sabing ito ay nakakaasar at nakakainsulto para sa mga tao o estudyanteng nagpapatuloy nito. Isa sa malalaking gamit ng Multimedia ay ang pagpapahayag, at ang paggamit ng Multimedia sa pagpapahayag ay masasabi na ring isang paraan ng rhetorika. Paano?  Imbis na isulat mo lang sa papel ang mensahe mo, gawan mo ng pelikula, isa ito sa mga kilalang halimbawa, yung iba naman halos lagi o araw-araw nating nakikita pero maraming tao ang hindi isinasaalang-alang ang pagiging may silbi ang Multimedia. Tulad ng mga billboards, tarpaulin, poster, mga ap sa cellphone, facebook, dyaryo at marami pa, at marami rin sa kanila ay mahalaga sa ating mga buhay.

           Ano naman ang nagagawa ng rhetorika sa Multimedia? Ito ay nagbibigay ng layunin sa mga gawa, minsan parang wala lang, natripan lang gawin yung isang drawing, o may napicturan ka lang, pero minsan meron kang malalim na rason kung bakit mo iginuhit iyon at bakit ka nagkukuha ng litrato, dahil doon, nais mong ipakita sa mga tao ang gawa mo at ang rason kung bakit mo ito ginagawa.

           Ang dalwang sining na ito ay nagtutulungan, nagbibigayan sa isa't-isa ukol sa dahilan ng mamahayag. Lahat tayo mamamahayag at nasa ating sarili kung paano natin ito ipaparating.

Kahalagahan ng Retorika ayon kay Israel

Kahalagahan ng Retorika
Isinulat ni Loraine Israel

           Ano nga ba ang retorika? Ito ay isang komposisyon gamit ang mga karaniwang salita na minsa'y nagagamit natin ng mali. Pagpapaliwanag ng kaalaman, paniniwala at saloobin sa kinakausap o publikong kanyang kinakaharap gamit ang wika. Pero ano nga ba ang halaga ng Retorika sa aking kurso?

           Bilang isang Multimedia Art student na nag-aaral sa Lyceum of the Philippines-Laguna. Napakahalaga ng Retorika sa aming kurso dahil marami kami nakakausap na klayente ng iba’t iba ang gusto nila disenyo sa kanila proyekto at marami kami makakasama na iba’t iba ang kultura. Dahil gamit ang Retorika mas napapalawak natin ang kaalaman at mas maiintidihan natin ang mga saloobin o kung ano gusto  ng mga klayente  natin sa ating proyekto. Dahil rin sa Retorika marami ako matutulungan na klayente na hindi nya kaya maipalawanag ang kanya gusto gawin sa kanya proyekto dahil maaari ako magbigay ng iba’t iba disenyo na kanya pag pipilian at maari sa disenyo na iyon ay makaisip siya ng konsepto sa kanya proyekto na kanya ipapagawa sakin. 

Multimedia Arts Business, Advertising and Marketing

Changing People Through Advertising

In our everyday life, wherever we go, whatever we do, advertisements will always be just around the corner. Televisions, radios, newspapers, magazines, flyers, billboards, posters, tarpaulins, telephone directories, emails, and internet, are the mediums used for advertising. And we, in the least, use and see 2 to 3 of them at the same time. That is why, in any way, advertisements have molded us into something, changed our thoughts and opinions. But how?

Advertising is a way of persuasion. It is made to convince people in any way possible, even making the reality looks horrifying true.

Take a look on this ads:

These are powerful advertisements with different campaigns but with only one goal- to make us see the reality of life. This is a good way of advertising for changing people. For years we've been too focused on ourselves, we become selfish and forgot more important things around us, but through the eye opening posters it could change our bad habits, our bad beliefs, our negative opinions and us being blinded from what are real.

Source: 

http://www.boredpanda.com/powerful-social-advertisements/

Multimedia Arts Business, Advertising and Marketing

Advertisements vs the Society

Advertising plays a huge part in all businesses in our country and therefore it affects the growth of our economy. Because advertising is into almost all kinds of media, our society has grown with it.

Advertising is a way of persuading the consumers to purchase their products or their services. They show them why they need to buy those products even they don't have to. It is a technique where the public is widely informed of certain goods, services or even IDEAS.

Advertisements have been in our system for as long as we can remember. And for a long period of time it embedded us notions that we thought are right and okay. Advertisements, we might not notice, have created standards for everything. 

Here is a downside effect of advertising in our society:

Just like these to 2 different advertisements, we can notice that Victoria's Secret has far sexier, skinnier and taller models compared to the models of Dove. Though they advertise different products they have similarity in models - women. Between these 2 different models many people will prefer the lingerie's model to be more beautiful and more pleasing to the eyes. Therefore having the standard that this kind of body is what most women should have. That this is the body every woman should achieve. And this leads most women into "dieting" without even doing it properly. They intend to starve themselves, consume various slimming teas, pills and drinks just to achieve the body the society wants for them. They become unhealthy, their confidence dissolves, and they become emotionally unstable. While for some men, they tend to criticize, shame and bully women for not having the body of these models. 

Advertisements can be deceiving to what they tell us to believe in. They can be dictators if we do not use our brains enough to comprehend the things that we see and hear. We are bombarded with so much information that we fail to differentiate the facts from lies.

Are we going to let them take over ourselves?

Inspired by: 

http://suhwa529.blogspot.com/2013/06/blog-post.html

The Divergent Trilogy by Veronica Roth

Multimedia Arts Business, Advertising and Marketing

Multimedia Businesses 

Before the emerge of multimedia as we know it today, there we're only the basic or the traditional media. It is the simplest form of multimedia and it has mainly one purpose. For example the television, its objection far from providing entertainment, it is to advertise goods just like posters; the radios are for delivering news and such. But as we can see it today, we will notice the major changes of multimedia and its objectives were widen.

Because of the fast pacing of technology, the use of multimedia became an easier method for the people to use in making/obtaining products/services. For example, the making of animated films, before one has to draw every movement of every character in ever scenes to produce a  movie but today with the use of computer it became a lot easier and the quality is  much better than hand drawn movies.

Today, there wouldn't be a single business not engaged to multimedia. Multimedia plays a huge part in marketing and advertising the companies products/services. If the wants and needs of the people drives the economy, the multimedia drives the consumers to their wants and needs. An effective advertising can convince the consumers. That is why a good effective advertising with a good quality of the products and services makes a business successful.

Basic and Digital Photography

Exposure Triangle

The Exposure Triangle is composed of ISO, Shutter Speed and Aperture which controls the light.



Shutter Speed (Time)

It is he amount of time that the shutter is open. It is also the amount of time the light hits the camera sensor. The longer the time (or the slower) the shutter is open the more light comes in; while the shorter the time (or the faster) the shutter is open the less light comes in.

Shutter speed also controls the sharpness of the subject. The faster the shutter speed the sharper your subject can be; while the slower the shutter speed the more it shows motion blur.

Here are some list of full stops of shutter speed:
1, 1/2, 1/4, 1/8, 1/15, 1/30, 1/60, 1/125, 1/250, 1/500, 1/1000



Aperture (Hole)

It controls the light through the hole. The hole lets the light in. Bigger the hole the more lights gets in (or the brighter the subject is); while smaller the hole the lesser lights gets in.

Aperture also controls the depth of field or the focus of the subject.




ISO (Sensitivity to Light) 

It controls the lighting of the subject or the image. ISO provides light if there aren't sufficient natural light of the subject. The higher the ISO the brighter the subject; while the lower the ISO the lesser artificial light the camera provides to the subject. 

ISO is the last to adjust among the the three components of Exposure.

Multimedia Arts Business, Advertising and Marketing

Philippines' Multimedia Industry

Filipinos are undeniably creative. That is why with the help of the new technology we are able to expand the things that we can do. We Filipinos proved that we can sustain with the fast changing pace of the world. Our creative industry surely helped our growing economy. Everything we do are now associated to art.


"Consider the country’s human exports: professional performers from Broadway to Disneyland, illustrators at Marvel Comics and even the hopefuls on American Idol. Musicians, painters, poets, writers, actors, architects, media developers and designers … the list goes on. There is a huge untapped market of Filipino creatives, the descendants of a long history of artistry; not to mention a reserve of cultural capital."

From traditional art we also manage to enter the world of art through technology.

Last 2009, the Republic of the Philippines promotes creative industry to take advantage of global trend.

Ma. Lourdes D Mediran, officer-in-charge of Citem said, “The Philippine creative industry cuts across all creative, high-value, intellectual property industries such as ICT [information and communications technology] and design to name a few. We recognize the strategic importance of helping the small players in the creative industry sector in creating more jobs for the country."

There are considerable number of proofs that shows our rising in the world of multimedia.

Here are some of our very own animated films:

Urduja is the first of two locally produced animated films in the Philippines which was released last 2008. It was created by an-all Filipino group of animators and made using the traditional (hand-drawn) animation process.

The other one is Dayo, the first all-digital full-length animated film featured by Cutting Edge Productions. It is advertised as "tradigital", a mix of traditional animation with 3D animation.

RPG Metanoia is a 2010 Filipino 3D computer-animated adventure film produced by Ambient Media, Thaumatrope Animation and Star Cinema. It is the first full length Philippine animated film presented in 3D.



Super Inggo at ang Super Tropa, the first Filipino animated series aired in ABS-CBN year 2010.

We have great numbers of TV and Radio companies, magazine companies, film production companies, Publishing companies,

Here are some of the top design companies in the Philippines:
Webrandd, Graphic Burst, Team Manila, Kelkyron Design, iCon Arch PH, 7th Media, Vgrafiks, A2 Design Lab, and Happy Garaje.

We even have our own version of the famous Flappy Bird, meet Pugo. 

Here is a video pertaining to the creative industry in the Philippines:

https://www.youtube.com/watch?v=KQGqft0UKMw


If I were to ask the state of the Philippine's creative industry I am to say that we are actually really doing good. But the are still much to learn and to improve. 

Someone even said that the Philippines is a gold mine for design talent. We just have to keep nurturing the talents that we have and we'll achieve more.

Source:

Inquirer - The Case for a Creative Economy in the Philippines
http://business.inquirer.net/170879/the-case-for-a-creative-economy-in-the-philippines
GMANetwork - RP Promotes Creative Industries to take Advantage og Global Trend
http://www.gmanetwork.com/news/story/143790/economy/rp-promotes-creative-industries-to-take-advantage-of-global-trend

Wikipedia - Urduja (film)

http://en.wikipedia.org/wiki/Urduja_(film)

Wikipedia - Dayo (film)

http://en.wikipedia.org/wiki/Dayo

Wikipedia - RPG Metanoia

http://en.wikipedia.org/wiki/RPG_Metanoia

Wikipedia - Super Inggo at and Super Tropa

http://en.wikipedia.org/wiki/Super_Inggo_at_ang_Super_Tropa

Youtube - The Philippine Creative Industry in the Age of ICT
https://www.youtube.com/watch?v=KQGqft0UKMw
Dexigner Directory
http://www.dexigner.com/directory/loc/Philippines/Studios.html

Date retrieved: June 19, 2014