Friday, June 20, 2014

Multimedia Arts Business, Advertising and Marketing


Philippines' Multimedia Industry


Filipinos are undeniably creative. That is why with the help of the new technology we are able to expand the things that we can do. We Filipinos proved that we can sustain with the fast changing pace of the world. Our creative industry surely helped our growing economy. Everything we do are now associated to art.


"Consider the country’s human exports: professional performers from Broadway to Disneyland, illustrators at Marvel Comics and even the hopefuls on American Idol. Musicians, painters, poets, writers, actors, architects, media developers and designers … the list goes on. There is a huge untapped market of Filipino creatives, the descendants of a long history of artistry; not to mention a reserve of cultural capital."




From traditional art we also manage to enter the world of art through technology.
Last 2009, the Republic of the Philippines promotes creative industry to take advantage of global trend.

Ma. Lourdes D Mediran, officer-in-charge of Citem said, “The Philippine creative industry cuts across all creative, high-value, intellectual property industries such as ICT [information and communications technology] and design to name a few. We recognize the strategic importance of helping the small players in the creative industry sector in creating more jobs for the country."


There are considerable number of proofs that shows our rising in the world of multimedia.


Here are some of our very own animated films:


Urduja is the first of two locally produced animated films in the Philippines which was released last 2008. It was created by an-all Filipino group of animators and made using the traditional (hand-drawn) animation process.


The other one is Dayo, the first all-digital full-length animated film featured by Cutting Edge Productions. It is advertised as "tradigital", a mix of traditional animation with 3D animation.




RPG Metanoia is a 2010 Filipino 3D computer-animated adventure film produced by Ambient Media, Thaumatrope Animation and Star Cinema. It is the first full length Philippine animated film presented in 3D.



Super Inggo at ang Super Tropa, the first Filipino animated series aired in ABS-CBN year 2010.

We have great numbers of TV and Radio companies, magazine companies, film production companies, Publishing companies,

Here are some of the top design companies in the Philippines:

Webrandd, Graphic Burst, Team Manila, Kelkyron Design, iCon Arch PH, 7th Media, Vgrafiks, A2 Design Lab, and Happy Garaje.

We even have our own version of the famous Flappy Bird, meet Pugo. 











Here is a video pertaining to the creative industry in the Philippines:

https://www.youtube.com/watch?v=KQGqft0UKMw



If I were to ask the state of the Philippine's creative industry I am to say that we are actually really doing good. But the are still much to learn and to improve. 

Someone even said that the Philippines is a gold mine for design talent. We just have to keep nurturing the talents that we have and we'll achieve more.



Source:

Inquirer - The Case for a Creative Economy in the Philippines

http://business.inquirer.net/170879/the-case-for-a-creative-economy-in-the-philippines
GMANetwork - RP Promotes Creative Industries to take Advantage og Global Trend
http://www.gmanetwork.com/news/story/143790/economy/rp-promotes-creative-industries-to-take-advantage-of-global-trend
Wikipedia - Urduja (film)
Wikipedia - Dayo (film)
Wikipedia - RPG Metanoia
Wikipedia - Super Inggo at and Super Tropa
Youtube - The Philippine Creative Industry in the Age of ICT
https://www.youtube.com/watch?v=KQGqft0UKMw
Dexigner Directory
http://www.dexigner.com/directory/loc/Philippines/Studios.html

Date retrieved: June 19, 2014