Monday, September 29, 2014

Multimedia Arts Business, Advertising and Marketing


Advertisements vs the Society

Advertising plays a huge part in all businesses in our country and therefore it affects the growth of our economy. Because advertising is into almost all kinds of media, our society has grown with it.

Advertising is a way of persuading the consumers to purchase their products or their services. They show them why they need to buy those products even they don't have to. It is a technique where the public is widely informed of certain goods, services or even IDEAS.

Advertisements have been in our system for as long as we can remember. And for a long period of time it embedded us notions that we thought are right and okay. Advertisements, we might not notice, have created standards for everything. 

Here is a downside effect of advertising in our society:



Just like these to 2 different advertisements, we can notice that Victoria's Secret has far sexier, skinnier and taller models compared to the models of Dove. Though they advertise different products they have similarity in models - women. Between these 2 different models many people will prefer the lingerie's model to be more beautiful and more pleasing to the eyes. Therefore having the standard that this kind of body is what most women should have. That this is the body every woman should achieve. And this leads most women into "dieting" without even doing it properly. They intend to starve themselves, consume various slimming teas, pills and drinks just to achieve the body the society wants for them. They become unhealthy, their confidence dissolves, and they become emotionally unstable. While for some men, they tend to criticize, shame and bully women for not having the body of these models. 

Advertisements can be deceiving to what they tell us to believe in. They can be dictators if we do not use our brains enough to comprehend the things that we see and hear. We are bombarded with so much information that we fail to differentiate the facts from lies.

Are we going to let them take over ourselves?

Inspired by: 
The Divergent Trilogy by Veronica Roth