Monday, July 14, 2014

Multimedia Arts Business, Advertising and Marketing


Multimedia Businesses 


Before the emerge of multimedia as we know it today, there we're only the basic or the traditional media. It is the simplest form of multimedia and it has mainly one purpose. For example the television, its objection far from providing entertainment, it is to advertise goods just like posters; the radios are for delivering news and such. But as we can see it today, we will notice the major changes of multimedia and its objectives were widen.

Because of the fast pacing of technology, the use of multimedia became an easier method for the people to use in making/obtaining products/services. For example, the making of animated films, before one has to draw every movement of every character in ever scenes to produce a  movie but today with the use of computer it became a lot easier and the quality is  much better than hand drawn movies.

Today, there wouldn't be a single business not engaged to multimedia. Multimedia plays a huge part in marketing and advertising the companies products/services. If the wants and needs of the people drives the economy, the multimedia drives the consumers to their wants and needs. An effective advertising can convince the consumers. That is why a good effective advertising with a good quality of the products and services makes a business successful.

Sunday, July 6, 2014

Basic and Digital Photography


Exposure Triangle




The Exposure Triangle is composed of ISO, Shutter Speed and Aperture which controls the light.



Shutter Speed (Time)

It is he amount of time that the shutter is open. It is also the amount of time the light hits the camera sensor. The longer the time (or the slower) the shutter is open the more light comes in; while the shorter the time (or the faster) the shutter is open the less light comes in.

Shutter speed also controls the sharpness of the subject. The faster the shutter speed the sharper your subject can be; while the slower the shutter speed the more it shows motion blur.

Here are some list of full stops of shutter speed:
1, 1/2, 1/4, 1/8, 1/15, 1/30, 1/60, 1/125, 1/250, 1/500, 1/1000



Aperture (Hole)

It controls the light through the hole. The hole lets the light in. Bigger the hole the more lights gets in (or the brighter the subject is); while smaller the hole the lesser lights gets in.

Aperture also controls the depth of field or the focus of the subject.




ISO (Sensitivity to Light) 

It controls the lighting of the subject or the image. ISO provides light if there aren't sufficient natural light of the subject. The higher the ISO the brighter the subject; while the lower the ISO the lesser artificial light the camera provides to the subject. 

ISO is the last to adjust among the the three components of Exposure.