Multimedia Arts Business, Advertising and Marketing

Changing People Through Advertising

In our everyday life, wherever we go, whatever we do, advertisements will always be just around the corner. Televisions, radios, newspapers, magazines, flyers, billboards, posters, tarpaulins, telephone directories, emails, and internet, are the mediums used for advertising. And we, in the least, use and see 2 to 3 of them at the same time. That is why, in any way, advertisements have molded us into something, changed our thoughts and opinions. But how?

Advertising is a way of persuasion. It is made to convince people in any way possible, even making the reality looks horrifying true.

Take a look on this ads:

These are powerful advertisements with different campaigns but with only one goal- to make us see the reality of life. This is a good way of advertising for changing people. For years we've been too focused on ourselves, we become selfish and forgot more important things around us, but through the eye opening posters it could change our bad habits, our bad beliefs, our negative opinions and us being blinded from what are real.

Source: 

http://www.boredpanda.com/powerful-social-advertisements/

Multimedia Arts Business, Advertising and Marketing

Advertisements vs the Society

Advertising plays a huge part in all businesses in our country and therefore it affects the growth of our economy. Because advertising is into almost all kinds of media, our society has grown with it.

Advertising is a way of persuading the consumers to purchase their products or their services. They show them why they need to buy those products even they don't have to. It is a technique where the public is widely informed of certain goods, services or even IDEAS.

Advertisements have been in our system for as long as we can remember. And for a long period of time it embedded us notions that we thought are right and okay. Advertisements, we might not notice, have created standards for everything. 

Here is a downside effect of advertising in our society:

Just like these to 2 different advertisements, we can notice that Victoria's Secret has far sexier, skinnier and taller models compared to the models of Dove. Though they advertise different products they have similarity in models - women. Between these 2 different models many people will prefer the lingerie's model to be more beautiful and more pleasing to the eyes. Therefore having the standard that this kind of body is what most women should have. That this is the body every woman should achieve. And this leads most women into "dieting" without even doing it properly. They intend to starve themselves, consume various slimming teas, pills and drinks just to achieve the body the society wants for them. They become unhealthy, their confidence dissolves, and they become emotionally unstable. While for some men, they tend to criticize, shame and bully women for not having the body of these models. 

Advertisements can be deceiving to what they tell us to believe in. They can be dictators if we do not use our brains enough to comprehend the things that we see and hear. We are bombarded with so much information that we fail to differentiate the facts from lies.

Are we going to let them take over ourselves?

Inspired by: 

http://suhwa529.blogspot.com/2013/06/blog-post.html

The Divergent Trilogy by Veronica Roth

Multimedia Arts Business, Advertising and Marketing

Multimedia Businesses 

Before the emerge of multimedia as we know it today, there we're only the basic or the traditional media. It is the simplest form of multimedia and it has mainly one purpose. For example the television, its objection far from providing entertainment, it is to advertise goods just like posters; the radios are for delivering news and such. But as we can see it today, we will notice the major changes of multimedia and its objectives were widen.

Because of the fast pacing of technology, the use of multimedia became an easier method for the people to use in making/obtaining products/services. For example, the making of animated films, before one has to draw every movement of every character in ever scenes to produce a  movie but today with the use of computer it became a lot easier and the quality is  much better than hand drawn movies.

Today, there wouldn't be a single business not engaged to multimedia. Multimedia plays a huge part in marketing and advertising the companies products/services. If the wants and needs of the people drives the economy, the multimedia drives the consumers to their wants and needs. An effective advertising can convince the consumers. That is why a good effective advertising with a good quality of the products and services makes a business successful.

Basic and Digital Photography

Exposure Triangle

The Exposure Triangle is composed of ISO, Shutter Speed and Aperture which controls the light.



Shutter Speed (Time)

It is he amount of time that the shutter is open. It is also the amount of time the light hits the camera sensor. The longer the time (or the slower) the shutter is open the more light comes in; while the shorter the time (or the faster) the shutter is open the less light comes in.

Shutter speed also controls the sharpness of the subject. The faster the shutter speed the sharper your subject can be; while the slower the shutter speed the more it shows motion blur.

Here are some list of full stops of shutter speed:
1, 1/2, 1/4, 1/8, 1/15, 1/30, 1/60, 1/125, 1/250, 1/500, 1/1000



Aperture (Hole)

It controls the light through the hole. The hole lets the light in. Bigger the hole the more lights gets in (or the brighter the subject is); while smaller the hole the lesser lights gets in.

Aperture also controls the depth of field or the focus of the subject.




ISO (Sensitivity to Light) 

It controls the lighting of the subject or the image. ISO provides light if there aren't sufficient natural light of the subject. The higher the ISO the brighter the subject; while the lower the ISO the lesser artificial light the camera provides to the subject. 

ISO is the last to adjust among the the three components of Exposure.